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Apple Intelligence

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Apple Intelligence

Apple unveiled its suite of AI features back at WWDC24 back in June, dubbed Apple Intelligence. The feature set requires an iPhone 15 Pro or later for iPhone, and an M1 chip or later for iPad and Mac. The great thing about Apple Intelligence is that most of these features run on device, prioritizing privacy.

The features below are currently available in iOS 18.1 beta, which should release to the public in October. Additional features will be coming later.

Writing Tools

One of the top Apple Intelligence features is Writing Tools, allowing you to quickly proofread, rewrite, or change the tone of your writing. It isn’t intended to generate completely new text, and it instead focuses on improving your writing.

This feature is available practically anywhere you’re able to write. Just select some text, and you should see Writing Tools in a context menu.

Apple Intelligence writing tools in iPadOS 18.1

Apple Intelligence Summaries

Apple Intelligence aims to help you out by providing summaries in everyday places, such as Notifications, Mail, and Safari. If you have a stack of notifications from one app, Apple Intelligence will try to summarize all of them into a one liner, that way you can keep up with everything going on with a quick glance, which is particularly helpful in group chats.

In Mail, it’ll also summarize emails from the Mail list view, which is far more useful than just seeing the first two lines of the email. If you tap into the email, you can also see a more detailed summary, still saving you time if you don’t want to read a whole email.

You can also use it to summarize articles in Reader Mode while in Safari.

Apple Intelligence notification summaries

New Focus Mode option

With Apple Intelligence, you can enable a new setting called “Intelligent Breakthrough & Silencing” on any focus mode, which will allow any app to break through your Focus Mode, if Apple Intelligence determines that it might be important.

For example, you might have iMessage notifications disabled from non co-workers while in your Work focus. However, if a family member texts you with something urgent, you should get notified still.

Memory Creation

In the Photos app, you can create a Memory Movie with just a short description. You could write something like “hanging with friends in Los Angeles in June”, and it’ll gather a bunch of photos and create a movie for you, containing all of those memories.

Photos with Apple Intelligence in iOS 18.1

Clean Up

With the new Photos app, you can use Apple Intelligence to clean up your photos. If someone’s in the background and you’d like to remove them, you can simply draw a line around them, and the system will intelligently remove them from the photo and replace the background.

You can also remove random background objects that seem out of place, to make your photo look less cluttered.

Coming later

This is just the beginning of Apple Intelligence, and more features should come later. Later this year, we should get support for ChatGPT within Siri. And next year, the all new Siri should begin rolling out, allowing you to ask Siri more complex questions and actually get proper answers, thanks to Apple Intelligence. The new Siri will also have personal context, and should be able to properly assist you with your day.

Apple’s image generation features, such as Genmoji and Image Playground, are also on the roadmap, but not yet available in beta.

Apple Intelligence ChatGPT iOS 18

Apple shares new ‘hands on’ video touting Apple Intelligence features

While some of the most anticipated Apple Intelligence features have yet to ship, Apple is ramping up its marketing of the ones that have. In a new video posted on YouTube, Apple goes in-depth on features like Genmoji, Image Playground, Clean Up in Photos, and more.

“Get to know Apple Intelligence, a powerful set of features built into your iPhone, iPad, and Mac, to help you write, express yourself, and get things done effortlessly,” Apple says.

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I tested iPhone AI voice assistants: here’s the best one

It’s been about a year since Apple announced Apple Intelligence at WWDC 2024. Since then, Siri has received a visual refresh with its new rainbow animation, text-to-Siri support, visual intelligence, and image generation. Features like Genmoji are also available in iOS 18. However, the most critical aspects of Siri, like being conversational and having contextual awareness, are still missing. Meanwhile, AI assistants like ChatGPT and Perplexity are leaps and bounds ahead of Siri in many ways. So, I wanted to put all three to the test to see who deserves to be your go-to voice assistant on the iPhone today. Here is what I found.

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We will pay for Apple Intelligence, even if the survey saying so is junk

The Apple Intelligence survey is meaningless, but we will pay for it

I’m often skeptical about survey results. There are small-scale ones, where the claimed trends are actually within the margin of error for the sample size, and even in larger ones there’s still ample scope for the results to be way less meaningful than they might seem.

I have to say that Morgan Stanley’s survey on consumer attitudes to Apple Intelligence triggered my doubtometer, as the rosy picture it paints doesn’t seem a very good match for the current state of play …

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New Siri features in iOS 19 are coming sooner than we thought, per NYT

Siri iOS 26

It’s been a busy couple days for in-depth journalistic explorations of Apple’s recent Siri and AI struggles. Following yesterday’s The Information report, today The New York Times has its own deep dive. One of the biggest takeaways? Apple’s planning to launch its new iOS 19 Siri upgrades sooner than we expected.

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Craig Federighi’s leadership has already resulted in this major Siri pivot, per report

New Apple privacy features | Craig Federighi on stage at WWDC 2023

Today a revealing new look into Apple’s recent Siri struggles was published at The Information. That report contains myriad details on internal drama and conflicts, but it also ends with a big piece of news: under Craig Federighi’s leadership, for the first time Apple engineers can now use third-party LLMs to build Siri features.

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There are two big issues with Apple’s reported ‘AI doctor’ plan

There are two big issues with Apple's reported 'AI doctor' plan | Friendly-looking white robot

Bloomberg’s Mark Gurman reported a couple of days ago on what he described as “Apple’s biggest push into health yet with a new AI doctor.”

While I completely understand why Apple would want to do this, I think the company will need to tread extremely carefully to avoid the risk of doing more harm than good …

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